How Apple could make the cheapest smart TV in the world
Apple and affordable rarely hang about in the same sentence. But a TV is one of the more expensive things you’ll buy and it’s got to compete for the notes in your wallet with smartphones, tablets and laptops. What Apple does know is that it can make a lot of money by selling you downloadable shows and films, rentals, apps and music. That means it can subsidise the development costs, bet long on selling heavily, squeeze the margins on manufacturing and deliver a TV that’s better value for money than the competition. And that will be a hard prospect to turn down.
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